The journey of preparing for the arrival of the baby and becoming a mother can be overwhelming. Even though every mother has a different background and journey, every mother's wish is the same, to prepare for a pleasant pregnancy, smooth delivery, and of course those precious golden moments while breastfeeding and watching her little one grow.

Understanding the needs of mothers and expectant mothers, MOOIMOM comes as a best friend who offers help mothers to go through the stages of pregnancy and breastfeeding in a delightful and enjoyable way.

MOOIMOM's journey began in 2015 when it was founded by Carolyn, inspired by her experience as a mother of three children. As a young mother, Carolyn found it difficult to find high-quality maternity products with reasonable price.

This experience encourages Carolyn who is also a designer herself to develop her own maternity products and name it MOOIMOM, which in Dutch it means beautiful, as Carolyn believes that every woman is beautiful, including during the maternity and post-partum period.

Due to thoughtful design, quality and comfort, MOOIMOM is growing rapidly from a newly-introduced brand to become the chosen brand by moms who uses its products to cover every step of a mother's journey, from the needs of pregnancy, postpartum, breastfeeding, and baby equipment. MOOIMOM provides comfort for every pregnant woman, convenience for all nursing mothers, as well as restoring the confidence of postpartum mothers.